Branding Expert and Consultant
Laura helps deliver OOTDSHARE’s Brand Development Programme. She has extensive experience working with a unique mix of brand identities from large commercial businesses to smaller niche grass-roots enterprises.
Her long-standing involvement with the art and fashion industries has given her a wealth of contacts which has led to some unique opportunities for the brands that she has worked with.
Laura has worked with brands such as Laura J London, Brown- Forman’s Jack Daniels Single Barrel, Lulu Kennedy and Fashion East, PPQ, Bourgeois Boheme and Sculpture client Create Bespoke.
With an imaginative approach and a keen eye for spotting opportunities to increase awareness and revenue, Laura’s main focus is on brand activation’s in order to develop and broaden company ethos and voice.
Prior to becoming a brand consultant, Laura was founder and creative director of her own footwear brand which sold both national and internationally, as well as through her own retail shop. By forging collaborations with Shoe Couture and Jerwood Prize winner Marloes Ten Bhomer, she gave the brand a design edge which generated considerable press and trade interest.
Fashion Industry Mentor
Darryl is a qualified accountant and MBA with over 20 years experience in finance and business strategy.
Having completed an MBA and conducting a thesis on Digital Innovation within Fashion Retail she has gone on to work with a WAYRA winning Fashion-tech startup in Ireland, lobbied for Small business, has presented at conferences and spoken on innovation at events such as Pure.
In recent years she has worked with a variety of luxury and independent designers while with KPMG and independently through her own practice. Darryl’s core areas are finance, marketing, operations, digital innovation and business strategy.
Founder of Land Girl and Communications Expert
Since 1989, Paul has worked with China designers and manufacturers in the fashion and textile industry, offering business advice and support, particularly relating to international trade and trade shows. He has worked with most of the major international trade shows including menswear, womenswear, lingerie and beachwear, childrenswear and accessories and more recently has been involved with shows for textiles and textile designs. He is experienced in the established markets of Europe and the USA but also has extensive experience and contacts in Japan and Russia and has begun to work on projects in China. He has led trade missions and groups to Japan, Korea, Hong Kong, China and the USA among many others.
Morag has worked in a number of high profile communication roles over the last 20 years including the Millennium Commission, The Natural History Museum and the China Development Agency. For the last eight years she has worked as a consultant with clients including the Fashion and Textile Museum, Natural England and the Olympic Lottery Distributor.
She is also co-founder of Land Girl, a range of gardening clothes for women that’s recently attracted investment. Morag’s particular expertise lies in using her extensive experience in communications and branding to work with smaller organisations to show how communications can add value to their business
Associate Mentor and Director of International Affairs, UK Fashion & Textile Association